Web31 de ene. de 2024 · The former NBCU advertising and partnerships president stepped back from her role in December, and said she would only stay on through the first quarter. Molen had co-led upfront negotiations... WebOur Global Partnerships team gives our clients access to the full breadth of our capabilities—premium content, best-in-class creative solutions, data-enabled advanced …

NBCU certifies first round of Nielsen measurement alternatives

Web6 de mar. de 2024 · Profile: NBCU’s Linda Yaccarino on TV partner advertising strategy Ad Age TV’s partnership power broker Linda Yaccarino has dreamed up a future for … Web13 de ene. de 2024 · Our learnings from this partnership will help transform our measurement solutions as we head into the next Upfront season and bring advertisers more data that accurately reflects our audiences, their consumption habits and campaign impact.” -Kelly Abcarian, EVP, Measurement & Impact, NBCUniversal Advertising and … gold rate from 2000 to 2021

NBCU Recognizes More Measurement Companies as Nielsen …

WebNBCU has a partnership and equity investment in 4Info for messaging ads, although NBCU's digital ad sales offers mobile as part of its product suite for advertisers. NBCU is using mobile interactivity and advertising provider SinglePoint's SingleBrand Ad Marketplace to monetize their mobile messaging inventory ( see story ). Web25 de ene. de 2024 · Comcast’s NBCUniversal and Twitter on Monday announced a multi-year global content partnership. The deal is an effort to expand both the media company’s and social media giant’s advertising ... Web22 de mar. de 2024 · NBCUniversal announced on Tuesday its expanded relationship with iSpot.tv and a slew of new ad tech measurement partners. Why it matters: NBCU has been one of the most aggressive legacy media companies in trying to change how TV viewing is measured and how advertising is bought and sold against it. head massager daraz